Marketing Glossary for Lawyers
This extensive glossary combines general marketing terminology with legal-specific marketing concepts, providing a complete reference for legal professionals engaging in marketing activities.
A
Above the Fold
The portion of a webpage or email visible without scrolling. Critical for law firm websites to place key information and calls-to-action in this prime real estate.
Web Design
Abandonment Rate
The percentage of visitors who leave a website or shopping cart without completing a desired action. For law firms, this could be leaving before submitting a contact form.
Analytics
Account-Based Marketing (ABM)
A strategic approach focusing marketing efforts on specific target accounts, particularly useful for law firms targeting corporate clients.
Strategy
Acquisition
The process of gaining new clients or customers through various marketing efforts.
Strategy
Ad Frequency
The average number of times an individual is exposed to an advertisement during a specific period.
Advertising
Ad Impression
A single display of an online advertisement to a web user. Important for measuring digital advertising effectiveness.
Advertising
Ad Network
A technology platform that acts as a broker between publishers and advertisers.
Advertising
Ad Rotation
The practice of alternating different ads in the same space to test effectiveness or prevent ad fatigue.
Advertising
Ad Server
Software that manages online advertising campaigns and delivers ads to websites.
Advertising
Adaptive Content
Content that changes based on user behavior, preferences, or context.
Content
Advertising Rules of Professional Conduct
Guidelines set by state bar associations governing how lawyers can market their services.
Legal
Affiliate Marketing
Performance-based marketing where businesses reward affiliates for each visitor or client brought through their efforts.
Digital Marketing
Affinity Marketing
Partnership between complementary brands to expand market reach.
Strategy
Agile Marketing
An iterative approach to marketing that emphasizes flexibility, testing, and data-driven decisions.
Strategy
Algorithm
A set of rules followed by computers to solve problems, particularly relevant in search engine rankings and social media content distribution.
Technical
Always-On Marketing
Continuous marketing efforts that maintain brand presence and engagement.
Strategy
Analytics
The collection and analysis of data about website visitors, marketing campaign performance, and client behavior.
Analytics
Anchor Text
The clickable text in a hyperlink, important for SEO and user experience.
SEO
API (Application Programming Interface)
A set of protocols for building and integrating application software.
Technical
Artificial Intelligence (AI) Marketing
Using AI technologies to make automated decisions based on data collection, analysis, and additional observations of audience or economic trends.
Technology
Attribution
The process of identifying and assigning credit to marketing touchpoints that lead to conversions.
Analytics
Attribution Model
A framework for analyzing which touchpoints deserve credit for a conversion.
Analytics
Audience Segmentation
Dividing your target audience into groups based on shared characteristics.
Strategy
Authentication
The process of verifying the identity of a user or system.
Technical
Automated Marketing
Using software to automate repetitive marketing tasks.
Technology
B
B2B (Business-to-Business)
Marketing products or services to other businesses.
Strategy
B2C (Business-to-Consumer)
Marketing products or services directly to consumers.
Strategy
Backend
The server-side of a website or application.
Technical
Backlinks
Incoming links from other websites to your website.
SEO
Brand Association
Mental connections people make with your brand.
Branding
Brand Awareness
The extent to which consumers recognize your brand.
Branding
Brand Equity
The commercial value derived from consumer perception of your brand.
Branding
Brand Extension
Using an established brand name for a new product or service category.
Branding
Brand Guidelines
Documentation defining how your brand should be presented.
Branding
Brand Identity
The visible elements of a brand that distinguish it in consumers' minds.
Branding
Brand Image
How consumers perceive your brand.
Branding
Brand Loyalty
A consumer's commitment to repurchasing from your brand.
Branding
Brand Management
Maintaining and improving brand perception and consistency.
Branding
Brand Personality
Human characteristics attributed to a brand.
Branding
Brand Positioning
How your brand is perceived relative to competitors.
Branding
Brand Promise
The value or experience customers can expect from your brand.
Branding
Brand Strategy
Long-term plan for brand development and success.
Strategy
Brand Values
Core principles that guide your brand's behavior and decisions.
Branding
Brand Voice
The distinctive personality and tone used in communications.
Branding
Branded Content
Content that incorporates brand messages while providing value.
Content
Branded Keywords
Search terms that include your brand name.
SEO
Branding
The process of creating and maintaining a brand identity.
Branding
C
Cache
Temporary storage of web pages and other online content for faster future access.
Technical
Call to Action (CTA)
A prompt that encourages potential clients to take a specific action.
Content
Campaign
A planned series of coordinated marketing activities.
Strategy
Campaign Tracking
Monitoring and measuring marketing campaign performance.
Analytics
Cannibalization
When one product or service's success negatively impacts another's.
Strategy
Canvas Model
A strategic management template for developing new business models.
Strategy
Caption Marketing
Using social media captions strategically to engage audiences.
Social Media
Case Studies
Detailed descriptions of successful client outcomes (within ethical guidelines).
Content
Category
A distinct group of similar products or services.
Strategy
Category Design
Creating and dominating new market categories.
Strategy
Cause Marketing
Aligning your brand with a social cause or charity.
Strategy
Channel Marketing
Marketing through various distribution channels.
Strategy
Channel Partner
Third-party vendors who help sell or promote services.
Strategy
Churn Rate
The rate at which clients stop using your services.
Analytics
Click-Through Rate (CTR)
The percentage of people who click on a specific link.
Analytics
Client Acquisition Cost (CAC)
The cost of gaining a new client through marketing efforts.
Analytics
Client Journey
The complete process from initial contact to becoming a client.
Strategy
Client Lifecycle
The stages a client goes through in their relationship with your firm.
Strategy
Client Lifetime Value (CLV)
The total revenue expected from a client over time.
Analytics
Client Persona
Detailed profile of your ideal client type.
Strategy
Client Retention
Strategies to maintain existing client relationships.
Strategy
Closed Loop Marketing
Marketing system that uses data from closed sales to inform future strategies.
Strategy
Cloud Marketing
Using cloud-based tools and platforms for marketing activities.
Technology
Cluster Content
Groups of related content focused on a specific topic.
Content
Co-Branding
Partnership between two brands for mutual benefit.
Strategy
Co-Marketing
Collaborative marketing between complementary businesses.
Strategy
Cognitive Bias
Mental shortcuts that influence decision-making.
Psychology
Cohort
A group of users who share common characteristics.
Analytics
Collaboration Tools
Software that enables team cooperation on marketing projects.
Technology
Community Management
Managing online communities and social media presence.
Social Media
Competitive Analysis
Evaluating competitors' strategies and market position.
Strategy
Competitive Advantage
Unique benefit that gives you an edge over competitors.
Strategy
Compliance Marketing
Marketing that adheres to regulatory requirements.
Legal
Consumer Behavior
Study of how individuals make purchasing decisions.
Psychology
Content Calendar
Schedule of planned content creation and publication.
Content
Content Curation
Gathering and sharing relevant third-party content.
Content
Content Gap Analysis
Identifying missing content opportunities.
Content
Content Intelligence
Using data analytics to optimize content strategy.
Analytics
Content Management System (CMS)
Software for creating and managing digital content.
Technology
Content Marketing
Creating valuable content to attract and retain clients.
Content
Content Optimization
Improving content for search engines and user experience.
SEO
Content Pillars
Main themes or topics that define your content strategy.
Content
Content Strategy
Plan for creating and distributing valuable content.
Strategy
Context Marketing
Delivering content based on user context and behavior.
Content
Contextual Advertising
Placing ads based on webpage content.
Advertising
Conversion
When a user completes a desired action.
Analytics
Conversion Funnel
The path users take toward becoming clients.
Strategy
Conversion Rate
Percentage of visitors who complete desired actions.
Analytics
Conversion Rate Optimization (CRO)
Improving website elements to increase conversions.
Analytics
Cookie
Data stored on a user's computer for tracking purposes.
Technical
Core Values
Fundamental beliefs that guide your brand.
Branding
Corporate Identity
Visual elements that represent your organization.
Branding
Cost Per Acquisition (CPA)
Cost of acquiring each new client.
Analytics
Cost Per Click (CPC)
Amount paid for each ad click.
Advertising
Cost Per Lead (CPL)
Cost of generating each new lead.
Analytics
Cost Per Thousand (CPM)
Cost per thousand impressions for advertising.
Advertising
Cross-Channel Marketing
Coordinated marketing across multiple channels.
Strategy
Cross-Promotion
Promoting services to existing clients.
Strategy
Cross-Sell
Selling additional services to existing clients.
Sales
Customer Data Platform (CDP)
Software that creates unified customer databases.
Technology
Customer Experience (CX)
Total interactions between client and firm.
Strategy
Customer Journey Map
Visual representation of client interactions.
Strategy
Customer Relationship Management (CRM)
System for managing client relationships.
Technology
Customer Satisfaction (CSAT)
Measure of client satisfaction with services.
Analytics
Customer Service Marketing
Using service experiences as marketing opportunities.
Strategy
D
Dashboard
Visual display of marketing metrics and KPIs.
Analytics
Data Analytics
Analysis of data to inform marketing decisions.
Analytics
Data Enrichment
Adding additional information to existing client data.
Data
Data Management Platform (DMP)
Platform for collecting and managing data.
Technology
Data Mining
Extracting patterns from large data sets.
Analytics
Dashboard
Visual display of marketing metrics and KPIs.
Analytics
Data Analytics
Analysis of data to inform marketing decisions.
Analytics
Data Enrichment
Adding additional information to existing client data.
Data
Data Management Platform (DMP)
Platform for collecting and managing data.
Technology
Data Mining
Extracting patterns from large data sets.
Analytics
Data Visualization
Visual representation of data and metrics.
Analytics
Database Marketing
Marketing based on customer database information.
Strategy
Dayparting
Scheduling content or ads for specific times.
Strategy
Dead Zones
Times when marketing activities are less effective.
Strategy
Decentralized Marketing
Marketing managed across different locations or teams.
Strategy
Decision Tree
Flowchart showing different decision paths.
Strategy
Demographic
Statistical characteristics of a population.
Analytics
Demographic Targeting
Marketing to specific demographic groups.
Strategy
Design Thinking
Problem-solving approach focused on user needs.
Strategy
Desktop Publishing
Creating printed materials using computer software.
Technology
Digital Asset Management (DAM)
System for storing and organizing digital files.
Technology
Digital Body Language
Online behavioral indicators of interest.
Analytics
Digital Marketing
Marketing through digital channels.
Digital
Digital Strategy
Plan for achieving goals through digital channels.
Strategy
Direct Mail
Physical marketing materials sent through mail.
Traditional
Direct Marketing
Marketing directly to potential clients.
Strategy
Direct Response Marketing
Marketing that seeks immediate response.
Strategy
Directory Marketing
Listing services in professional directories.
Digital
Display Advertising
Visual ads on websites and apps.
Advertising
Distribution Channel
Method of delivering services to clients.
Strategy
Drip Campaign
Automated series of marketing messages.
Email Marketing
Dynamic Content
Content that changes based on user behavior.
Content
Dynamic Pricing
Adjusting pricing based on market demand.
Strategy
E
Early Adopter
People who use new products or services before the majority.
Strategy
Earned Media
Publicity gained through promotional efforts other than advertising.
PR
Edge Computing
Processing data near the source of data collection.
Technology
Editorial Calendar
Schedule for content creation and publication.
Content
Effectiveness
Measure of how well marketing achieves objectives.
Performance
Efficiency
Ratio of marketing results to resources invested.
Performance
Elastic Demand
When demand changes significantly with price changes.
Economics
Electronic Data Interchange (EDI)
Transfer of data between different computer systems.
Technology
Email Automation
Automated email sending based on triggers or schedules.
Digital Marketing
Email Deliverability
Success rate of emails reaching inboxes.
Digital Marketing
Email List
Database of email addresses for marketing.
Digital Marketing
Email Marketing
Marketing through email communications.
Digital Marketing
Email Service Provider (ESP)
Platform for managing email marketing campaigns.
Digital Marketing
Emotional Branding
Creating brand connections through emotions.
Branding
Engagement
User interaction with content or marketing materials.
Analytics
Engagement Rate
Percentage of audience who interact with content.
Analytics
Enterprise Marketing
Marketing strategies for large organizations.
Strategy
Entry Point
Where users first encounter your marketing.
Strategy
Environmental Scanning
Monitoring external factors affecting marketing.
Strategy
Ephemeral Content
Content that disappears after a short time.
Content
Ethics in Marketing
Moral principles guiding marketing practices.
Strategy
Event Marketing
Promoting through events and experiences.
Strategy
Exit Intent
User behavior indicating they plan to leave a website.
Web Design
Exit Rate
Percentage of users who leave from specific pages.
Analytics
Experiential Marketing
Creating interactive brand experiences.
Strategy
Expert Content
Content demonstrating professional expertise.
Content
Explicit Data
Information directly provided by users.
Data
External Marketing
Marketing to people outside your organization.
Strategy
F
Facebook Advertising
Paid advertising on Facebook's platform.
Social Media
Favicon
Small icon representing website in browser tabs.
Web Design
Feature
Specific characteristic of a service or product.
Product
Feedback Loop
System where outputs affect future inputs.
Strategy
Field Marketing
Face-to-face marketing activities.
Strategy
First-Party Data
Data collected directly from your audience.
Data
Fixed Cost
Costs that don't vary with business activity.
Finance
Flash Sale
Short-term promotion with significant discounts.
Strategy
Focus Group
Small group providing feedback on marketing.
Research
Follow-up
Continued contact with prospects or clients.
Sales
Footfall
Number of people entering a physical location.
Analytics
Form Factor
Physical characteristics of marketing materials.
Design
Forum Marketing
Participating in online discussion forums.
Digital Marketing
Frequency
How often marketing messages are delivered.
Strategy
Frequency Cap
Limit on how often ads are shown.
Advertising
Fresh Content
Recently created or updated content.
Content
Friction
Obstacles in the conversion process.
Strategy
G
Gamification
Adding game elements to marketing.
Strategy
Gap Analysis
Identifying differences between current and desired performance.
Strategy
Gateway Page
Entry page designed for specific audiences.
Web Design
General Data Protection Regulation (GDPR)
EU law on data protection and privacy.
Legal
Generation X
People born between 1965 and 1980.
Demographics
Generation Y (Millennials)
People born between 1981 and 1996.
Demographics
Generation Z
People born between 1997 and 2012.
Demographics
Geographic Segmentation
Dividing market based on location.
Strategy
Geographic Targeting
Marketing to specific geographic areas.
Strategy
Geofencing
Location-based marketing technology.
Technology
Geolocation
Using location data in marketing.
Technology
Geotagging
Adding location data to content.
Technology
Global Marketing
Marketing on an international scale.
Strategy
Goal Completion
Achievement of marketing objectives.
Strategy
Goal Value
Monetary value assigned to marketing goals.
Analytics
Google Ads
Google's online advertising platform.
Digital Marketing
Google Analytics
Web analytics service by Google.
Analytics
Google Business Profile
Google's business listing service.
Digital Marketing
Google Search Console
Tool for monitoring search performance.
SEO
Graymail
Automated emails users rarely read.
Email Marketing
Growth Hacking
Rapid experimentation across marketing channels.
Strategy
Growth Marketing
Marketing focused on sustainable growth.
Strategy
Guerrilla Marketing
Unconventional marketing tactics.
Strategy
H
Habit Formation
Creating regular user behaviors.
Strategy
Hard Bounce
Email that permanently fails to deliver.
Email Marketing
Hard Sell
Aggressive sales approach.
Sales
Hardware
Physical technology used in marketing.
Technology
Hash Tag
Keyword or phrase preceded by #.
Social Media
Head Terms
Popular, shorter search phrases.
SEO
Header
Top section of webpage or email.
Web Design
Header Tags
HTML elements for content hierarchy.
Web Design
Heat Map
Visual representation of user behavior.
Analytics
Hero Image
Prominent banner image on webpage.
Web Design
Heuristic Evaluation
Expert analysis of user interface.
User Experience
Hidden Content
Content not immediately visible to users.
Web Design
Hierarchy
Organization of information by importance.
Design
High-Touch Marketing
Marketing with frequent personal interaction.
Strategy
Historical Data
Past performance information.
Analytics
Hit
Single request to web server.
Web Analytics
Holiday Marketing
Marketing during holiday periods.
Strategy
Holistic Marketing
Integrated marketing approach.
Strategy
Homepage
Main page of website.
Web Design
Horizontal Market
Market crossing multiple industries.
Strategy
Host
Server storing website files.
Web Technology
Hosting
Service of storing website files.
Web Technology
Hot Lead
Highly qualified prospect.
Sales
Hover State
Visual changes when cursor hovers.
Web Design
HTML Email
Email using HTML formatting.
Email Marketing
Hub and Spoke
Central platform with connected channels.
Strategy
Human-Centered Design
Design focused on user needs.
Design
Hybrid Marketing
Combining different marketing approaches.
Strategy
Hyperlink
Link connecting web pages.
Web Technology
Hyperlocal Marketing
Marketing to very specific locations.
Strategy
I
Icon
Small graphic representing a concept or action.
Design
Ideal Client Profile (ICP)
Detailed description of perfect client type.
Strategy
Image Optimization
Improving images for web performance.
Web Design
Immediate Response Marketing
Marketing requiring instant action.
Strategy
Impact
Measurable effect of marketing efforts.
Analytics
Impression
Single display of marketing content.
Advertising
Inbound Marketing
Attracting clients through valuable content.
Strategy
Incentive
Motivation offered to take action.
Strategy
Incremental Innovation
Small improvements to existing services.
Strategy
Index
Search engine database of web pages.
SEO
Indexation
Process of search engines storing web pages.
SEO
Indicator
Measurable signal of marketing performance.
Analytics
Indirect Marketing
Marketing through intermediary channels.
Strategy
Influence Marketing
Using influencers to promote services.
Strategy
Information Architecture
Organization of website content.
Web Design
Information Design
Visual presentation of information.
Design
Information Hierarchy
Arrangement of content by importance.
Design
Infographic
Visual representation of information.
Content
Infrastructure
Technical foundation for marketing.
Technology
In-House Marketing
Marketing done by internal team.
Strategy
Initial Consultation
First meeting with potential client.
Sales
Innovation Marketing
Marketing new ideas or approaches.
Strategy
Input
Resources used in marketing efforts.
Strategy
Insertion Order
Formal ad space purchase agreement.
Advertising
Instagram Marketing
Marketing through Instagram platform.
Social Media
Institutional Marketing
Marketing to establish reputation.
Strategy
Integrated Marketing
Coordinated multi-channel marketing.
Strategy
Intellectual Property
Legal rights to creative works.
Legal
Intent Data
Data showing purchase intention.
Data
Interactive Advertising
Ads requiring user engagement.
Advertising
Interactive Content
Content users can engage with.
Content
Interest-Based Advertising
Ads based on user interests.
Advertising
Internal Marketing
Marketing to employees.
Strategy
Internet Marketing
Marketing through online channels.
Digital Marketing
Interruption Marketing
Traditional outbound marketing.
Strategy
Intrusive Advertising
Ads that disrupt user experience.
Advertising
Inventory
Available advertising space.
Advertising
Investment
Resources committed to marketing.
Finance
IP Address
Unique internet protocol address.
Technology
IP Targeting
Marketing based on IP addresses.
Digital Marketing
Issue Marketing
Marketing focused on specific problems.
Strategy
Iteration
Repeated process improvement.
Strategy
J
JavaScript
Programming language for web interactivity.
Technology
Job Stories
User needs in specific situations.
Strategy
Joint Promotion
Marketing partnership between firms.
Strategy
Joint Venture
Marketing collaboration agreement.
Strategy
Journey Mapping
Visualizing client experience stages.
Strategy
Jump Link
Link to specific page section.
Web Design
Jupyter Notebook
Tool for data analysis visualization.
Technology
Just-In-Time Marketing
Real-time marketing responses.
Strategy
K
Key Message
Core communication point.
Communication
Key Performance Indicator (KPI)
Critical success metric.
Analytics
Key Visual
Main image in campaign.
Design
Keyword
Search term used for optimization.
SEO
Keyword Density
Frequency of keywords in content.
SEO
Keyword Planning
Strategic keyword selection.
SEO
Keyword Research
Identifying valuable search terms.
SEO
Keyword Stuffing
Overusing keywords unnaturally.
SEO
Knowledge Base
Information resource repository.
Content
Knowledge Graph
Semantic search information display.
SEO
Knowledge Management
Organizing marketing information.
Strategy
Known User
Identified website visitor.
Analytics
L
Landing Page
Webpage designed for conversions.
Web Design
Language Localization
Adapting content for different languages.
Content
Last Click Attribution
Crediting final touchpoint.
Analytics
Last Impression
Final ad view before conversion.
Advertising
Latest Content
Most recent published material.
Content
Law Firm Marketing
Specialized marketing for legal services.
Strategy
Layout
Visual arrangement of content.
Design
Lead
Potential client showing interest.
Sales
Lead Capture
Collecting prospect information.
Sales
Lead Generation
Creating new business opportunities.
Sales
Lead Magnet
Valuable offer to attract leads.
Strategy
Lead Nurturing
Developing relationships with leads.
Sales
Lead Qualification
Evaluating lead potential.
Sales
Lead Scoring
Rating lead quality.
Sales
Lead Source
Origin of marketing leads.
Sales
Leadership Marketing
Marketing through thought leadership.
Strategy
Lean Marketing
Efficient marketing approach.
Strategy
Legal Advertising
Marketing compliant with legal regulations.
Legal
Legal Content Marketing
Creating valuable legal content.
Content
Legal Directory Marketing
Promotion in legal directories.
Marketing
Legal Marketing Ethics
Ethical guidelines for law firm marketing.
Legal
Legal SEO
Search optimization for law firms.
SEO
Legal Social Media
Social media for law firms.
Social Media
Lifetime Value (LTV)
Total client relationship value.
Analytics
Lightbox
Pop-up display overlay.
Web Design
LinkedIn Marketing
Professional network marketing.
Social Media
Link Building
Acquiring quality backlinks.
SEO
Link Equity
SEO value passed through links.
SEO
Link Profile
Collection of website backlinks.
SEO
List Building
Growing marketing contact lists.
Marketing
List Segmentation
Dividing contacts into groups.
Marketing
Live Chat
Real-time website communication.
Web Design
Local Marketing
Marketing to local area.
Strategy
Local Pack
Google local search results.
SEO
Local SEO
Location-based search optimization.
SEO
Location Extension
Adding location to ads.
Advertising
Location Page
Page for specific office location.
Web Design
Location Targeting
Marketing to geographic areas.
Strategy
Logo Design
Creating brand visual identity.
Design
Long Tail Keywords
Specific, longer search phrases.
SEO
Long-Form Content
Detailed, in-depth content.
Content
Lookalike Audience
Similar user targeting group.
Advertising
Loss Leader
Service priced to attract clients.
Strategy
Loyalty Marketing
Retaining existing clients.
Strategy
Loyalty Program
Client retention incentives.
Strategy
M
Machine Learning
AI technology for marketing automation.
Technology
Magnetic Content
Content that naturally attracts audience.
Content
Mail Merge
Personalized mass communication.
Marketing
Mailing List
Collection of contact information.
Marketing
Maintenance Mode
Temporary website status.
Web Design
Management Information System
Data organization for decision-making.
Technology
Market Analysis
Study of market conditions.
Strategy
Market Intelligence
Information about market trends.
Strategy
Market Penetration
Measure of market share.
Strategy
Market Position
Brand standing versus competitors.
Strategy
Market Research
Gathering market information.
Strategy
Market Segmentation
Dividing market into groups.
Strategy
Market Share
Portion of market served.
Strategy
Market Testing
Evaluating marketing effectiveness.
Strategy
Marketing Analytics
Data analysis for marketing.
Analytics
Marketing Automation
Automated marketing processes.
Technology
Marketing Budget
Allocated marketing resources.
Finance
Marketing Calendar
Schedule of marketing activities.
Strategy
Marketing Channel
Method of reaching audience.
Strategy
Marketing Cloud
Integrated marketing software.
Technology
Marketing Collateral
Supporting marketing materials.
Marketing
Marketing Communication
Messages to target audience.
Strategy
Marketing Dashboard
Visual marketing metrics display.
Analytics
Marketing Database
Organized marketing information.
Technology
Marketing Ecosystem
Interconnected marketing elements.
Strategy
Marketing Effectiveness
Impact of marketing efforts.
Analytics
Marketing Ethics
Moral marketing principles.
Strategy
Marketing Exposure
Audience reach measurement.
Analytics
Marketing Funnel
Stages of client acquisition.
Strategy
Marketing Infrastructure
Marketing system foundation.
Strategy
Marketing Intelligence
Market and competition insights.
Strategy
Marketing Mix
Combined marketing elements.
Strategy
Marketing Objective
Specific marketing goal.
Strategy
Marketing Operations
Marketing process management.
Strategy
Marketing Plan
Documented marketing strategy.
Strategy
Marketing Platform
Marketing software solution.
Technology
Marketing Qualified Lead (MQL)
Lead ready for sales contact.
Sales
Marketing Research
Systematic market information gathering.
Strategy
Marketing Resource Management
Marketing asset organization.
Strategy
Marketing ROI
Return on marketing investment.
Analytics
Marketing Strategy
Long-term marketing plan.
Strategy
Marketing Technology
Tools for marketing activities.
Technology
Marketing Workflow
Marketing process sequence.
Strategy
Marketplace
Where services are offered.
Strategy
Mass Customization
Personalized mass marketing.
Strategy
Mass Marketing
Broad audience marketing.
Strategy
Material Design
Google's design language.
Design
Measurable Goal
Quantifiable objective.
Strategy
Media Buy
Purchasing advertising space.
Advertising
Media Kit
Marketing information package.
Marketing
Media Plan
Advertising placement strategy.
Advertising
Media Planning
Strategic ad placement.
Advertising
Media Relations
Press and media interaction.
PR
Medium
Marketing communication channel.
Strategy
Meta Description
Webpage summary for search.
SEO
Meta Tags
HTML page descriptors.
SEO
Metadata
Data about other data.
Technology
Metrics
Quantifiable measurements.
Analytics
Micro-Influencer
Small-scale influencer.
Social Media
Micro-Moments
Critical decision points.
Strategy
Microdata
HTML structured data.
Web Design
Microsite
Small, focused website.
Web Design
Middle of Funnel
Consideration stage marketing.
Strategy
Migration
Moving between platforms.
Technology
Mindshare
Brand awareness level.
Branding
Mini-Site
Small promotional website.
Web Design
Mobile First
Prioritizing mobile design.
Web Design
Mobile Marketing
Marketing for mobile devices.
Digital Marketing
Mobile Optimization
Improving mobile experience.
Web Design
Modal
Pop-up overlay window.
Web Design
Monetization
Converting activity to revenue.
Strategy
Monitoring
Tracking marketing performance.
Analytics
N
Name Recognition
Brand name awareness.
Branding
Narrative
Brand storytelling approach.
Branding
Native Advertising
Matching platform content style.
Advertising
Natural Language Processing
AI text understanding.
Technology
Navigation
Website movement structure.
Web Design
Need-Based Marketing
Marketing to specific needs.
Strategy
Negative Keywords
Excluded search terms.
SEO
Net Promoter Score (NPS)
Client loyalty measure.
Analytics
Network Effect
Value increase with users.
Strategy
Networking
Professional relationship building.
Strategy
New Business Development
Client acquisition strategy.
Sales
Newsletter
Regular email communication.
Marketing
Niche Marketing
Specialized market focus.
Strategy
Non-Branded Search
Searches without brand names.
SEO
Non-Compete Agreement
Competition restriction contract.
Legal
Non-Disclosure Agreement
Confidentiality agreement.
Legal
North Star Metric
Primary success measure.
Analytics
Notification
User alert system.
Technology
Nurture Campaign
Lead relationship development.
Marketing
O
Objective
Specific marketing goal.
Strategy
Occurrence
Frequency of happening.
Analytics
Offer
Value proposition to audience.
Marketing
Offline Marketing
Traditional marketing methods.
Strategy
Omnichannel Marketing
Integrated channel approach.
Strategy
On-Page Optimization
Webpage SEO improvements.
SEO
One-to-Many Marketing
Mass communication approach.
Strategy
One-to-One Marketing
Personalized communication.
Strategy
Online Advertising
Internet-based promotion.
Advertising
Online Directory
Web-based service listing.
Digital Marketing
Online Marketing
Internet marketing activities.
Digital Marketing
Online Presence
Digital brand existence.
Branding
Online Reputation
Digital brand perception.
Branding
Online Review
Digital service feedback.
Marketing
Open Rate
Email opening percentage.
Email Marketing
Operational Marketing
Day-to-day marketing activities.
Strategy
Opt-In
Permission to communicate.
Marketing
Opt-Out
Communication withdrawal.
Marketing
Organic Growth
Natural business expansion.
Strategy
Organic Search
Non-paid search results.
SEO
Organic Traffic
Non-paid website visitors.
Analytics
Organization
Business entity structure.
Strategy
Organizational Marketing
Internal brand promotion.
Strategy
Outbound Marketing
Push marketing approach.
Strategy
Outcome
Marketing result measure.
Analytics
Outreach
Proactive contact efforts.
Marketing
Outsourcing
External service use.
Strategy
Owned Media
Controlled marketing channels.
Marketing
P
Page Authority
Predicted page ranking ability.
SEO
Page Layout
Visual content arrangement.
Web Design
Page Load Time
Website loading speed.
Web Performance
Page Optimization
Improving page performance.
SEO
Page Rank
Google ranking metric.
SEO
Page View
Single webpage display.
Analytics
Paid Advertising
Purchased promotion space.
Advertising
Paid Media
Purchased marketing channels.
Advertising
Paid Search
Paid search engine advertising.
Digital Marketing
Pain Point
Customer problem or need.
Strategy
Partnership Marketing
Collaborative promotion.
Strategy
Pay Per Click (PPC)
Cost-per-click advertising.
Digital Marketing
Payment Gateway
Online payment processor.
Technology
Peer-to-Peer Marketing
Customer referral system.
Strategy
People-Based Marketing
Individual-focused marketing.
Strategy
Percent Complete
Task completion measure.
Analytics
Performance Marketing
Results-based marketing.
Strategy
Performance Metrics
Success measurement tools.
Analytics
Permalink
Permanent URL structure.
Web Design
Permission Marketing
Consent-based communication.
Strategy
Persona
Ideal customer profile.
Strategy
Personalization
Individual content customization.
Strategy
Phase
Marketing stage period.
Strategy
Pilot Program
Test marketing initiative.
Strategy
Pinterest Marketing
Pinterest platform promotion.
Social Media
Pipeline
Sales process stages.
Sales
Pixel
Tracking code element.
Technology
Platform
Marketing system base.
Technology
Podcast Marketing
Audio content promotion.
Content Marketing
Point of Contact
Customer interaction point.
Strategy
Pop-up
Overlay content display.
Web Design
Portal
Website gateway.
Web Design
Portfolio
Work sample collection.
Marketing
Position
Market standing place.
Strategy
Positioning Statement
Brand position description.
Branding
Post
Social media content piece.
Social Media
Post-Click Marketing
After-click engagement.
Digital Marketing
Potential Market
Possible market size.
Strategy
Power User
Frequent service user.
Strategy
PR (Public Relations)
Public image management.
PR
Practice Area Marketing
Legal specialty promotion.
Marketing
Predictive Analytics
Future trend forecasting.
Analytics
Premium Content
High-value material.
Content
Press Kit
Media information package.
PR
Press Release
Official news announcement.
PR
Price Point
Service cost level.
Strategy
Primary Research
Original data collection.
Research
Print Marketing
Physical marketing materials.
Marketing
Priority
Task importance level.
Strategy
Privacy Policy
Data handling guidelines.
Legal
Problem Statement
Issue definition document.
Strategy
Process Marketing
Systematic approach promotion.
Strategy
Product Marketing
Service promotion strategy.
Marketing
Professional Services Marketing
Expert service promotion.
Marketing
Profile
User information collection.
Strategy
Program
Structured marketing plan.
Strategy
Progress
Achievement measurement.
Analytics
Project Management
Initiative organization.
Strategy
Promotion
Marketing activity set.
Marketing
Promotional Mix
Marketing tool combination.
Marketing
Proof Point
Value demonstration evidence.
Strategy
Prospect
Potential client contact.
Sales
Prospecting
New client searching.
Sales
Protocol
Standard procedure set.
Strategy
Prototype
Preliminary version test.
Strategy
Psychographic
Psychological characteristics.
Strategy
Public Relations
External communications.
PR
Publisher
Content distribution platform.
Marketing
Purchase Funnel
Buying decision process.
Sales
Q
Qualification
Lead evaluation process.
Sales
Qualified Lead
Validated prospect status.
Sales
Qualitative Research
Non-numerical research.
Research
Quality Assurance
Standard maintenance process.
Strategy
Quality Score
Ad relevance measure.
Advertising
Quantitative Research
Numerical data research.
Research
Query
Search engine request.
SEO
Question Marketing
Problem-solving content.
Content
Queue
Task processing order.
Strategy
Quick Response (QR) Code
Scannable barcode link.
Technology
Quote
Service price estimate.
Sales
R
Radio Frequency Identification (RFID)
Wireless tracking technology.
Technology
Rate
Performance measure ratio.
Analytics
Rating
Quality evaluation score.
Analytics
Reach
Audience exposure extent.
Analytics
Real-Time Analytics
Immediate data analysis.
Analytics
Real-Time Bidding
Instant ad space auction.
Advertising
Real-Time Marketing
Immediate response marketing.
Strategy
Reassurance
Trust-building communication.
Strategy
Recall
Brand memory measure.
Branding
Receipt
Transaction confirmation.
Sales
Recommendation Engine
Automated suggestion system.
Technology
Recordkeeping
Data maintenance system.
Strategy
Recovery
Problem resolution process.
Strategy
Recruitment Marketing
Talent attraction strategy.
Strategy
Redesign
Website revision process.
Web Design
Redirection
URL forwarding system.
Web Design
Reference
Information source citation.
Content
Referral Marketing
Word-of-mouth promotion.
Strategy
Referral Program
Recommendation reward system.
Strategy
Regional Marketing
Geographic area focus.
Strategy
Registration
User account creation.
Marketing
Regular Expression
Pattern matching code.
Technology
Relationship Marketing
Client connection building.
Strategy
Release
New version launch.
Strategy
Reliability
Consistent performance measure.
Analytics
Remarketing
Previous visitor targeting.
Digital Marketing
Remote Work
Distance-based operation.
Strategy
Renewal
Service continuation process.
Sales
Reputation Management
Brand image protection.
Strategy
Request for Proposal (RFP)
Service bid document.
Sales
Research
Information gathering process.
Strategy
Resolution
Problem-solving outcome.
Strategy
Resource
Marketing asset item.
Strategy
Response Rate
Action percentage measure.
Analytics
Responsive Design
Adaptive layout system.
Web Design
Retention
Client loyalty measure.
Strategy
Retargeting
Previous visitor advertising.
Digital Marketing
Return on Ad Spend (ROAS)
Ad investment return.
Analytics
Return on Investment (ROI)
Investment value return.
Analytics
Revenue
Income generation measure.
Finance
Review Management
Feedback handling system.
Strategy
Revision
Content update process.
Content
Rich Media
Interactive digital content.
Content
Rich Snippet
Enhanced search result.
SEO
Risk Management
Uncertainty control process.
Strategy
ROI Analysis
Return measurement study.
Analytics
Role
Function responsibility set.
Strategy
Rolling Plan
Continuous strategy update.
Strategy
Root Cause
Primary issue source.
Strategy
Routine
Regular process sequence.
Strategy
RSS Feed
Content syndication stream.
Content
Rule
Guideline principle set.
Strategy
Runtime
Operation duration period.
Technology
S
SaaS Marketing
Software as Service promotion.
Digital Marketing
Sales Enablement
Sales support resources.
Sales
Sales Funnel
Customer journey stages.
Sales
Sales Qualified Lead (SQL)
Sales-ready prospect.
Sales
Sample
Representative subset.
Research
Scale
Growth capacity measure.
Strategy
Schedule
Timing plan structure.
Strategy
Schema Markup
Structured data code.
SEO
Scope
Project boundary definition.
Strategy
Screen Reader
Accessibility tool support.
Technology
Script
Code execution sequence.
Technology
Scroll Depth
Page viewing distance.
Web Design
Search Algorithm
Result ranking system.
SEO
Search Console
Google webmaster tool.
SEO
Search Engine Marketing (SEM)
Paid search advertising.
Digital Marketing
Search Engine Optimization (SEO)
Organic search improvement.
Digital Marketing
Search Engine Results Page (SERP)
Results display page.
SEO
Search Intent
Query purpose analysis.
SEO
Search Volume
Query frequency measure.
SEO
Secondary Research
Existing data analysis.
Research
Secret Sauce
Unique advantage factor.
Strategy
Segment
Market division group.
Strategy
Self-Service
Autonomous client access.
Strategy
Semantic Search
Meaning-based queries.
SEO
Sender Score
Email reputation measure.
Email Marketing
Senior Management
Executive decision makers.
Strategy
Sensitivity
Response measurement level.
Analytics
Sequence
Order arrangement pattern.
Strategy
Service Design
Experience development process.
Strategy
Service Level Agreement (SLA)
Performance guarantee contract.
Strategy
Service Marketing
Service promotion strategy.
Marketing
Session
Website visit period.
Web Analytics
Setup
Implementation process.
Strategy
Share of Voice
Market presence measure.
Marketing
Share Trigger
Social sharing prompt.
Social Media
Shareable Content
Viral-potential material.
Content
Shopping Cart
Purchase collection system.
Sales
Short-Form Content
Brief content format.
Content
Sidebar
Secondary page content.
Web Design
Signal
Indicator metric value.
Analytics
Signature
Brand identity element.
Branding
Simple Mail Transfer Protocol (SMTP)
Email delivery protocol.
Technology
Single Sign-On (SSO)
Unified login system.
Technology
Site Architecture
Website structure plan.
Web Design
Site Audit
Website analysis process.
SEO
Site Map
Website navigation guide.
Web Design
Site Search
Internal website search.
Web Design
Situation Analysis
Context evaluation study.
Strategy
Size
Dimension measurement value.
Analytics
Skyscraper Content
Comprehensive topic coverage.
Content
Slack Time
Schedule buffer period.
Strategy
Slider
Rotating content display.
Web Design
Small Business Marketing
SMB promotion strategy.
Strategy
Smart Content
Adaptive content system.
Content
Smart Goal
Specific objective measure.
Strategy
Smoke Test
Basic function check.
Strategy
Snapshot
Current state capture.
Analytics
Social Listening
Online mention monitoring.
Social Media
Social Media Marketing
Social platform promotion.
Social Media
Social Proof
Credibility evidence display.
Marketing
Social Selling
Relationship-based sales.
Sales
Social Share
Content distribution action.
Social Media
Social Signal
Social media metric.
Social Media
Soft Launch
Limited release start.
Strategy
Software
Program application tool.
Technology
Solution
Problem resolution offer.
Strategy
Sort
Organization arrangement.
Strategy
Source Code
Program instruction set.
Technology
Spam
Unwanted communication.
Marketing
Specialist
Expert professional role.
Strategy
Specification
Requirement detail list.
Strategy
Speed
Performance pace measure.
Performance
T
Tactical Marketing
Short-term action plan.
Strategy
Tag
Content label marker.
Web Design
Tag Management
Label organization system.
Technology
Target Audience
Intended message recipient.
Strategy
Target Market
Intended service audience.
Strategy
Task
Work activity unit.
Strategy
Team
Collaborative work group.
Strategy
Technical SEO
Backend optimization process.
SEO
Template
Reusable pattern design.
Design
Tenant
Service client user.
Strategy
Terminal
System access point.
Technology
Terms of Service
Usage agreement document.
Legal
Territory
Geographic market area.
Strategy
Test
Evaluation check process.
Strategy
Text Message Marketing
SMS promotion strategy.
Digital Marketing
Theme
Design style framework.
Design
Third-Party
External provider service.
Strategy
Threshold
Minimum value limit.
Analytics
Thumbnail
Small preview image.
Design
Time Frame
Duration period limit.
Strategy
Timeline
Schedule sequence display.
Strategy
Timer
Duration measure tool.
Technology
Title Tag
Page header element.
SEO
Token
Access credential code.
Technology
Tool
Function utility item.
Technology
Top of Funnel
Initial awareness stage.
Strategy
Topic
Subject matter focus.
Content
Total Cost
Complete expense sum.
Finance
Touchpoint
Interaction contact moment.
Strategy
Traffic
Website visitor volume.
Analytics
Training
Skill development process.
Strategy
Transaction
Exchange completion action.
Sales
Transfer
Movement shift process.
Strategy
Transform
Change modification process.
Strategy
Translation
Language conversion process.
Content
Transparency
Open communication practice.
Strategy
Trend
Pattern development direction.
Strategy
Trial
Test evaluation period.
Strategy
Trigger
Action initiation cause.
Strategy
Trust Signal
Credibility indicator element.
Strategy
Tutorial
Instruction guide content.
Content
Type
Category classification group.
Strategy
U
UI/UX Design
Interface experience development.
Design
Umbrella Brand
Parent brand structure.
Branding
Unbound
Restriction-free status.
Strategy
Unboxing
Product reveal content.
Marketing
Uncapped
Limit-free condition.
Strategy
Undefined
Unspecified state status.
Strategy
Underperforming
Below-target results.
Analytics
Understanding
Comprehension level measure.
Strategy
Unique Selling Proposition (USP)
Distinctive value offer.
Strategy
Unit
Measurement division element.
Analytics
Universal Analytics
Google tracking system.
Analytics
Unix Time
Standard time measure.
Technology
Unqualified Lead
Non-validated prospect.
Sales
Unsubscribe
Opt-out action choice.
Marketing
Update
Current version revision.
Strategy
Upgrade
Improvement enhancement process.
Strategy
Upload
File transfer action.
Technology
Upmarket
Premium segment focus.
Strategy
Upsell
Additional service offer.
Sales
Uptime
System availability period.
Technology
Urgency
Time pressure factor.
Strategy
Usage
Utilization measure value.
Analytics
User
Service consumer role.
Strategy
User Base
Client population group.
Strategy
User Flow
Interaction path sequence.
UX Design
User Generated Content
Client created material.
Content
User Interface
Interaction design surface.
Design
User Journey
Experience path sequence.
UX Design
User Research
Client study analysis.
Research
User Testing
Experience evaluation check.
UX Design
Utility
Function value measure.
Strategy
V
Validation
Verification check process.
Strategy
Value
Worth benefit measure.
Analytics
Value Chain
Service delivery process.
Strategy
Value Proposition
Core benefit offer.
Strategy
Variable
Changeable factor element.
Analytics
Variant
Alternative version option.
Strategy
Verification
Confirmation check process.
Strategy
Version
Implementation iteration.
Strategy
Vertical Market
Industry-specific focus.
Strategy
Viral Content
Widely shared material.
Content
Virtual Assistant
Digital support service.
Technology
Virtual Event
Online gathering program.
Strategy
Virtual Reality
Immersive digital environment.
Technology
Visibility
Exposure level measure.
Analytics
Vision Statement
Future goal declaration.
Strategy
Visit
Website session period.
Analytics
Visual Content
Image-based material.
Content
Visual Hierarchy
Design importance order.
Design
Visualization
Data display representation.
Analytics
Voice Marketing
Audio promotion strategy.
Strategy
Voice of Customer
Client feedback collection.
Strategy
Voice Search
Audio query function.
Technology
Volume
Quantity amount measure.
Analytics
Volunteer
Unpaid support role.
Strategy
VPN
Private network connection.
Technology
W
Wait Time
Response delay period.
Strategy
Walkthrough
Process guide explanation.
Strategy
Warmth
Emotional connection level.
Strategy
Waterfall
Sequential process model.
Strategy
Web Analytics
Online data analysis.
Analytics
Web Crawler
Search engine bot.
Technology
Web Design
Website creation process.
Web Design
Web Development
Site building process.
Technology
Web Form
Data collection interface.
Web Design
Web Hosting
Site storage service.
Technology
Web Page
Single site document.
Web Design
Web Performance
Site speed measure.
Web Design
Web Presence
Online existence measure.
Strategy
Web Security
Online protection system.
Technology
Web Server
Site hosting computer.
Technology
Web Traffic
Site visitor volume.
Analytics
Webinar
Online seminar event.
Content
Website
Online presence collection.
Web Design
Website Architecture
Site structure design.
Web Design
Website Navigation
Site movement system.
Web Design
Weekly Report
Regular status update.
Strategy
Weighted Score
Priority value measure.
Analytics
White Hat
Ethical practice approach.
Strategy
White Label
Rebranded service offer.
Strategy
White Paper
Detailed report document.
Content
White Space
Empty design area.
Design
Whitelist
Approved item collection.
Technology
Widget
Small function tool.
Technology
Win Rate
Success ratio measure.
Analytics
Window Shopping
Casual service browsing.
Strategy
Wireframe
Basic layout design.
Web Design
Word of Mouth
Personal recommendation.
Strategy
Workflow
Process sequence path.
Strategy
Working Group
Collaborative team unit.
Strategy
Workload
Task volume measure.
Strategy
Workspace
Operation environment area.
Strategy
World Wide Web
Global internet network.
Technology
Writer
Content creator role.
Content
X
XML
Extensible markup language.
Technical
XML Sitemap
Site structure document.
SEO
XPath
XML navigation path.
Technical
Y
Year-Over-Year
Annual comparison measure.
Analytics
Yield
Return result measure.
Analytics
YouTube Marketing
Video platform promotion.
Social Media
Z
Zero-Click Search
Direct answer result.
SEO
Zero Day
New vulnerability point.
Technical
Zero State
Empty condition status.
UX
ZIP Code
Postal area code.
Location
Zone
Geographic region area.
Location
Zoom
Magnification level change.
Technical
